Donation Supports UM Website, Brand Efforts
Mike Glenn's Gift Aids Digital Asset Management System
A University of Mississippi alumnus and retired FedEx executive has provided University Marketing and Communications with a substantial gift to support the modernization of the university’s digital communications and marketing function.
T. Michael Glenn (BBA 77), former executive vice president of market development and corporate communications for FedEx Corp., has given $150,000, which will be used to procure a digital asset management solution.
“Mike’s leadership roles at FedEx included oversight of their communications, so he knows and appreciates the importance of effective marketing and communications,” said Jim Zook, UM chief marketing and communications officer. “He has been a great sounding board for our team as we continue our efforts to elevate how we approach our work and tell the university’s story.”
A lifelong fan of Ole Miss athletics and ardent supporter of the university, Glenn said he is proud of his degree and has a deep love for the university.
“The university was instrumental in preparing me for my career at FedEx, and it is only appropriate that I give back to the university in any way I can,” said Glenn, who is serving a two-year term as the chair of the UM Foundation board of directors. “I am hopeful my family’s gift will inspire others to give to ensure we have best-in-class communication capabilities, as they are critical to student recruitment.”
The gift will enable the university to adopt a digital asset management platform, which will provide an online, cloud-based archive of every kind of digital resources created and captured at the university. These include photos, videos, graphic designs, logos, web-based content and designs, infographics, finished marketing collateral such as brochures or postcards, and much more.
A provider called Widen, which is used by many colleges and universities, has been contracted and will launch the platform this summer.
“This online archive will enable us to manage a significant chunk of the digital history of the university, as documented by communicators who work across the university,” Zook said. “It will also make our work more efficient by making brand assets more accessible to marketers and communicators to help them create new content in the future.”
Glenn and his wife, Donna, are tremendous supporters who provide leadership, counsel and generous resources to strengthen Ole Miss in many areas, said Charlotte Parks, UM vice chancellor of development.
“We are grateful for Mike Glenn’s investment in Ole Miss marketing and communications, and for his recognition of the crucial need for this project,” Parks said. “This platform will play a major role in supporting how we recruit students and engage alumni, parents and friends, but it also helps our staff to share remarkable Ole Miss stories that inspire donors to invest in our students and our vision.”
To learn more about supporting this initiative and others at the university, contact Charlotte Parks at email@example.com or 662-915-3120.
By Edwin B. Smith